Digital Marketing By Yogesh Sharma Version 2
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| | | How to Write a Digital Marketing Resume: From Basics to Advanced | Another day another rejection letter…What’s wrong with my Digital Marketing Resume? Yogesh and Bhargav both applied for the same job but why did Yogesh got an interview call and the other didn’t. (I know, sorry for the cliched names) When I was new to the Digital Marketing industry, I also had no clue why many of my friends got a call from big brands even though we were applying together for that position (although I smiled and said never mind, but that does hurt). It wasn’t too late when I realized I didn’t lack the capability but it was my resume which didn’t attract the recruiter. I missed out the basics of how to write a digital marketing resume and it wasn’t perfect or even near perfect. | How to Write a Digital Marketing Resume Let’s get started on how to write your CV for Digital Marketing job..
1.What’s your Target? If you know who your audience is and what is important to them, you can shape your message accordingly. Thereby, increasing the probability of you getting an interview call is high. Keep the type of job and company you are applying to. Also, ask yourself questions like: Is the job only concerned with writing blogs, or will it require web analytics and keyword research skills too? Who the employer is? Is the company small where you need to know bits and parts of every aspect of digital marketing or is the company big that requires you to know specialized skills? Once you know, you are good to go to draft a digital marketing resume that will be surely selected. Pro tip: Highlight the skills and keywords that interest the hiring manager. 2. What’s your Unique Value Proposition? To create an effective resume for digital marketing, define what your unique blend of skills is. Develop your own proposition. Think and write down aspects that differentiates you from the crowd. Highlight your unique blend of skills aka unique value proposition. What makes you different from others? Your ability to write catchy headlines or your in-depth research? Or maybe, your ability to create compelling videos? Whatsoever it may be, find it and define it in your resume for digital marketing. Pro tip: Consider it aligning it with the job you are applying to. 3. Identified your Messaging Strategy? Determine your messaging strategy before you write your resume. You are required to think about: - The best structure for your resume to highlight your value proposition.
- The keywords ideal for your employer.
- Give real world examples of your value proposition.
- The best design and layout to reinforce your message.
Pro tip: All these aspects should be carefully thought of before you write your resume. Make sure you keep in mind your target audience. 4. Is your Resume Seen? Well, if you don’t have a connection at the company you are applying to, then most probably you will need to apply through a PC/laptop. The process makes it so difficult to upload it in a format that allows all recipients to read it as intended, like a PDF. Therefore, it is crucial to check spacing issues as confusing formatting might distract them from the content. | Helpful? Stay Connected For My Next Blog If You Requires More Help..... | | © Yogesh Sharma Digital Marketing & SEO Expert | Vadodara, Gujarat 390015 | India | |
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